Under Construction
This comment from Henning Nelms’s classic text on showmanship for the conjurer can adequately be applied to web design. Designers, programmers, and other specialists create essential elements of the whole. But the art director is in a position to tie these parts together for maximum effect, and maximum business results.
The purpose of this article is to introduce our readers to the principles and techniques of the art director — which relate closely to web design — and show how these can influence the overall effect of a website.
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Breaking up is hard to do. But in web design, separation can be a good thing. As Jeremy Keith explains, content, style, and behavior all deserve their own space.
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In mathematics, the whole is always equal to the sum of its parts; two and two invariably add up to exactly four. In the arts, however, the whole is either much more than the sum of the parts or much less... Many dramas have been ruined by actors who tried to enliven serious scenes by being funny. The spectators laughed at the comedy, but they were bored by the play.